Basic Types of Utilities in Marketing

How do prospective consumers spend their money? What are the most important factors that matter to them before they can choose a cleaning services company over the other? To have all these questions answered, this is where the role of sales and marketing comes in. These two departments are tasked with designing and deploying consumer campaigns aimed at showcasing the unique value proposition of products and services, to help a business stand out from the competition.

Consumer preferences are constantly evolving in response to both internal and external market forces and internal financial constraints. Companies must find ways to understand and articulate their value of service or product offering, in a manner that both captures consumer interests and convinces them to make a conversion. This is where the concept of utility-based marketing becomes increasingly useful.

Utility in Marketing

In a non-economic term, utility means usefulness. From a market-driven perspective, it speaks to the specific value that is realized by consumers when they spend on products and services. Understanding utility in marketing can help companies become better in their spending habits and capture the market more dynamically.

When it comes to marketing, there are different utilities.

Utility of time

This is the ‘when’ component of utility. It answers the question – is your product available when consumers want it? Will it arrive as quickly as possible and without any complications? Consumers want to spend as little time as possible waiting for their products to arrive in stock, and as a result, the utility of time becomes very important.

Utility of place

Place utility refers to the ability of consumers to get what they want, where they want it. It is in most cases applied in brick and mortar stores. It is very paramount especially for customers looking for a familiar item that is easy to obtain. The place offers a competitive edge if companies can showcase their capacity to keep items in stock all the time.

Utility of possession

Possession as utility is focused on the actual product possession. – It includes aspects such as consumers driving a new car off the lot or even having furniture delivered to their home. It also highlights the connection between possession and purpose. When companies can highlight the finished form of complex products such as vehicles and electronic devices, they can potentially reduce purchasing barriers and make it easy for consumers to receive features and products they need.

Utility of Information

Information utility is a new addition to our list. In a world where competition for every basic good now happens on a global scale, information can make the difference between successful sales and failed conversion efforts. Information utility is focused on any data that can help a consumer make buying decisions. It may include product details on eCommerce pages, targeted marketing campaigns as well as well-trained customer support specialists who can help customers with the information they need to facilitate their buying decisions. These five are very important utilities in the world of business.

How to Implement Best Marketing Tactics Without a Budget

It goes without saying that if you have a business, you must spend some dollars on advertising to attract ideal clients. Businesses such as Sanford Towing Service spend on various platforms such as Google, Facebook, and Instagram to attract the most qualified leads. However, there are those times where you will not always have free dollars to commit to marketing. In such a case, it doesn’t mean your business will not be put in front of ideal customers. In such a case, you can utilize free marketing tactics as discussed below.


Improve your content marketing

Content marketing is one of the top ways to market your brand especially when you are on a tight budget. A good starting point is launching your blog. Blogs present a remarkable way to reach your audience and build on organic traffic. You can also use your blog to answer customer questions and attract leads. Every post you publish on your blog allows you to connect with your customers and promote your products or services. You can also strengthen content partnerships by guest blogging on other sites and accepting guest submissions on your blog.

Produce your podcasts

Another cost-effective way of reaching your audience is through podcasting. When you implement a podcasting strategy, you will diversify your content marketing plan. You can go ahead to repurpose old blog content into podcast topics and promote them through your owned media channels. Having your podcasts will help in getting you loyal followers and ultimately you can promote your products through the same.

Offer free trials

While this seems like a corporate or financial decision, offering a free trial presents one of the best marketing tactics you can implement. When you offer a free trial, it helps in building trust with your customers and improving your brand recognition. It is never a bad idea to let your customers have one foot into your products to experience how amazing the products can be. If you pamper them well, they will never want to leave.

Arrange collaborative giveaways

When you want to tap into someone else’s audience to market your products, there is nothing that should stop you from achieving the same. One strategy you can implement is to roll out collaborative giveaways. These giveaways should be quite helpful and enticing to your potential customers, while at the same time making a lot of strategic business sense. Collaborative giveaways help in improving brand reputation and reaching a new audience who present a very good chance to convert to customers.

Dominate social media presence

Social media continues to be a very prevalent marketing tactic for any company. It is one of the leading platforms where new products get launched. Additionally, it is free to get started and build your online community. To have true domination on social media, you can make full use of your posts, live video, and stories to talk about your company’s culture and encourage user generated content, to interact with your audience, and build your brand.






Guide to Online Marketing for Small Business

If you are new to the field of online marketing, figuring out where to get started can be a daunting task. Coming out with an online marketing strategy for tree service in Fredericksburg took a lot of research and inspiration. Online marketing is constantly evolving. What seemed to work yesterday may not work today. The internet attracts all industries and trying to stand out above the crowd may be a daunting task.

Online Marketing

Many people confuse online marketing to online advertising. In reality, advertising is just one of the components of a comprehensive marketing plan. There are other issues involved in marketing, including planning, public relations, product pricing, distribution, sales among others. Many of these components determine the type of online strategy a business can use to advance its products and services.

There are a couple of important factors small businesses need to consider when creating their online marketing strategy.

Understand your customers

The first step to marketing is understanding what your customers want. It can be a daunting task to understand your customers especially if you have a diverse audience. It is important to understand the key needs of your customers. What channels did they use to find out about your products and services? What process did they go through that transformed them from a prospect to a customer? Understanding these key issues will help in crafting a good marketing strategy.

Develop customer personas

Once you have gotten feedback from your customers, you will find there is no magic formula that will apply to all your customers. Each customer has their expectations and preferences. This calls for the need to come up with customer personas. A customer persona will define the behavior, demographic and psychological characteristics of your ideal buyers.

Make your plan

If you can come up with a complete marketing plan, you will be way ahead of the curve. There is no need to throw things on the wall and see what happens. The only way you will be able to realize real results is to have a plan in place and test your strategies. Be sure to follow your plan and adjust it accordingly to reflect what works.

Define your online marketing

It is important to have well-defined goals for your online marketing. There are several things you will want to achieve with any campaign you decide to set up. It can be brand awareness, sales, and promotion, expanding your customer base, customer retention among others. Each of these goals will be specific, and it’s important to understand what you need to understand.

Then the most important component is to determine the type of campaign to set up. You may decide to place ads on various online platforms in what we call online advertising. You can also decide to come up with various contents to publish across social media, in what we call content marketing. If you want to get results from search engines, go for search engine optimization strategy. Whatever campaign you need to set up, have a clear plan for it.


Great Reasons to Visit Michigan Today

MichiganMichigan is an interesting little state that is composed of two peninsulas. It is a state that is blended with history, great universities, a lot of fascinating sight-seeing and inspires a sense of pathological pride. This state is surrounded by great lakes and its mitten-shape make it a famous tourist attraction. This state welcomes people for all over the world. Those who want to go for all-outdoor day can have a lot to benefit from. Those visiting the state for business can set up shops and service businesses such as Towing Service thrive so well.

The vibrant cities in Michigan are amazing. There are beautiful forests, a lot of food and craft beer. If you want to make Michigan your next tour destination, here are important reasons to do so.

Sleeping Bear Dunes National Lakeshore

On the western Lake Michigan coastline, there is Sleeping bear Dunes National Lakeshore, one of the most beautiful place in America you can think of visiting. It is a stretch that covers 35 miles of coastline, with beautiful sand dunes that give visitors a clear view of the waters. It is one of the most spectacular natural wonders you can imagine. Visitors have a great time exploring dunes in the park and lush forests.

Mackinac Island

Mackinac IslandThe Mackinac Island is without a doubt Michigan’s treasure. It is regarded as one of the best tourist spots in the state. From the Lower Peninsula to Michigan to the upper one, you can take the Mackinac Bridge and then take a ferry ride to the vehicle-free island, where visitors use bikes and horse-drawn carriages. Mackinac Island is home to plenty of history and has one of the most preserved forts in American history.

Great Sports Centre

Michigan State is one of the most well-known sports states in America. There is the city of Detroit that represents all four major American sports, including Detroit Prison basketball team, Detroit Lions football Team, and Detroit Red Wings Hockey team among others. The University of Michigan has one of the most advanced football scouting and talent nurturing systems.

Other notable places to visit on your stop to Michigan include Pictured Rocks National Lakeshore and Ann Arbor. The city of Ann Arbor houses Michigan University, which is one of the most rated public universities in the world. There are a lot of great places and things you can do at Michigan University.



Best Recreation Activities to Do in Upper Peninsula, Michigan 

northern lightsDid you know that Michigan is where Detroit, a place considered to be the car capital of the world, is found? Detroit, also known as ‘Motor City’, is historically recognized as the center of the automotive industry in America. Those looking for best tow truck cars can find them here at Detroit.

Upper Peninsula, Michigan is full of natural attractions. It has amazing thick swathes of forest under protection and extensive shoreline along the great lakes. The waterways in this region are characterized by beautiful water cascades. Plus, the historic volcanic activity that took place in this region has brought about colorful mineral deposits and a numerous rock formations that are visually attractive.

There are numerous types of activities that you can engage in Upper Peninsula, Michigan. No matter the season, there is something for everyone. Below are some of the best activities to engage in here.


 View the Northern Lights

Maybe you have seen the beauty of the Aurora Borealis from photos, but have you ever seen it with your own eyes? Trust me; the Aurora Borealis is a sight to behold. Aurora Borealis, also known as the Northern Lights, is a display of natural light on the earth’s sky that can mainly be seen in the regions with high latitudes, that is around the Antarctic and Arctic. The region along Lake Superior in Upper Peninsula, Michigan has some of the best views during the night. There’s even an application for that. To view the Aurora Borealis, you can visit the Headlands, an International Dark Sky Park, and have yourself a serendipitous view of not only the Northern Lights but also other celestial events coupled with star stories just at the beach.

Visit Mackinac Island

Rich with history, Mackinac is a world on its own. This place is so vintage that the only form of transportation is either carriages or bicycles. Motorized vehicles are not allowed here. However, you won’t have to worry about having your car with you when you visit this beautiful island because you will likely be caught up in the numerous fudge shop goodies. Nevertheless, before going there, you need to familiarize yourself with the dos and don’ts while at this island. For instance, while chatting with the locals, remember not to pronounce the last ‘c’ in Mackinac as is silent. The locals might not take you seriously if you can’t even pronounce the name of their island.


Brockway Mountain Drive

The Brockway Mountain Drive is the highest scenic location found between the Alleghenies and the Rockies. It stands at 1,328 feet above sea level. While at this uppermost tip of Upper Peninsula, you get an uninterrupted view of the Keweenaw Peninsula forest, the distant freighters on Lake Superior and the inland lakes. Furthermore, you can hop on a ferry and visit the Isle Royal National Park that is about 48 miles from this drive or you can simply stay back and enjoy the same eye-level view of the hawks, eagles, and owls that are migrating.

In addition to the above activities, Upper Peninsula, Michigan is also known for an outstanding array of wildlife such as bears, wolves, porcupines, and deer. This makes wildlife spotting another activity that you can engage in when you visit Upper Peninsula in Michigan State.












Natural Trails and Great Outdoor Activities in Michigan’s Upper Peninsula

Hiking TrailsMichigan is the place to be if you are looking forward to an amazing adventure. This is because of its four seasons and immense natural resources. Upper Peninsula, Michigan is just another location within Michigan state where you can have fun outdoor activities.

From sea kayaking during summer to mountain biking, fat tire biking to snowballing in winter, Upper Peninsula s just the place for you if you are seeking the thrill that comes with outdoor activities. The following are the natural trails and outdoor activities in Upper Peninsula, Michigan.

Hiking in the Great Waters

Life can only be enjoyed to the fullest with a little bit of exploration. There are times when you just need to leave your car and venture into the forest and who knows what you will discover. The distinct geography in North America, trails leading to through national forests and along the rugged cliffs, and then down long sandy beaches that are under the broadest and most blue sky that you will ever see, is what makes hiking in the Great Waters so special.

Mountain biking in Copper Harbor

Copper Harbor, one of the towns found in Kweenaw Peninsula, was the first location in Midwest to embrace the North Shore style of riding and mountain biking. It has a single track of world-class status. The community here is full of bikers who have come together for the love of the sport. This single track has a terrain that is among the most challenging terrains in the United States. Due to this, this trail ws nicknamed ‘the BC of the Midwest’. This trail is characterized by step climbs, rolling ridges and berms surrounded by pristine lakes, old-growth forests and the rugged shoreline of Lake Superior.

Backpacking on Isle Royale National Park

Isle Royale National ParkLocated in Lake Superior, the largest freshwater lake worldwide, Isle Royale National Park is made up of a 50 mile island that is surrounded by about 450 barrier islands. In the year 1976, ths place was designated a National Wilderness Area and later on an International Biosphere Reserve in the year 1980. For you to get here, you have to travel by ferry, seaplane or boat. Lake Superior is so big such that the land vanishes and stays hidden over the horizon for two hours as you are on the ferry ride towards Isle Royale National Park. Once here, it will be just you, your friends and the wildlife such as moose and wolves.

Upper Peninsula is full of amazing natural environment for lovers of outdoor activities. Visit this location if you want to discover nature at its best while having fun at the same time.

5 Top Activities to Do at Michigan’s Upper Peninsula

KitchIf you are creating a bucket list focusing on incredible things to do in Michigan’s Upper Peninsula, then this article is precisely for you. Michigan has incredible places for exploration especially if you love adventure.  From hidden lakes, coursing waterfalls, scenic drives and small towns- full of lively people-that bring up the pure Michigan fun. Upper Peninsula is however quite wide and it can take you more than a day to drive from one corner to the other. So, if you are a vacation to Michigan, below are a few highlights to make your stay there worthwhile.

Visit The Mackinac Island

Mackinac Island is a dream destination for most travelers who love history and architecture. Throughout your stay at the island, you will not only experience the community’s history at the museums, but also get a chance to explore the natural beauty of the Mackinac Island’s parks, taste their diverse cuisines and enjoy the Island’s nightlife. There are also a myriad of boating tours, kayaking, golfing and horse riding. You should however bear in mind that, driving on the island is not allowed; but worry not, there are hundreds of bikes to rent including the Fat Tire Bikes

Climb a light house

Michigan has a total of 40 lighthouses standing guard over the stretching waters. Among the popular light houses is the square shaped Peninsula Point tower which mostly attracts butterfly watchers during the fall. You can also climb the 72 stepped Point Iroquois Lighthouse that leads to the lantern deck and the wooden walkaway to the beach.

Hike and take nature trails

If you are an outdoor and nature lover, then the many trails in Michigan will leave you yearning for another vacation in the land. The Porcupine Mountains Wilderness State Park is the largest park in Michigan with a total of 90 miles of trails. The nature trails lead to waterfalls, mountain views and rustic campsites. Who wouldn’t adore such scenic beauty?

Take a boat tour

Sightseeing at the comfort of a boat, is incredibly fun. Picture this; cruising through the locks, past fireworks and light houses, beside cliffs and waterfalls and most interestingly a chance to see shipwrecks through glass viewing wells. Isn’t it simply breathtaking?

Go for wader fishing

Michigan is surrounded by water and therefore taking a fishing spree before leaving the city is worthwhile. However, ensure that you get yourself a waterproof and durable camera- because yes, you will need to keep the memories. A decent pair of waders can also come in handy for that fisherman look- even though you might end up catching nothing.

In a nutshell, Michigan is a mix of stunning scenery, classy comforts with plenty of fun activities to do all year round.  Coupled by the diverse cuisines and great local brews, Michigan makes it an ideal destination both in winter and summer. So, forget anything negative you have ever heard about Michigan and take a trip to this ‘coastal dream town’’